Posted by: wfpdc | February 16, 2012

Challenge21 and Water For People Team with Live Worldly and Launch Climbing the Mountain to Clean Water Campaign

This February Live Worldly has teamed up with partners Challenge21 and Water For People to launch Climbing the Mountain to Clean Water Campaign. Over the course of the month Live Worldly will be giving away unique items from Tibet and India to build awareness around the world’s most pressing development needs: water and sanitation and raise funds to help solve the problem.

“We recognize that the water and sanitation crisis is one of the most alarming issues that is affecting people worldwide and believe in doing something on a larger scale. Live Worldly is proud to support Jake and Challenge21 because the campaign is about taking action to raise awareness and money for this global issue,” said Kael Robinson, Live Worldly founder and Challenge21 partner. “Jake has uniquely combined his passion for climbing with his deep-rooted desire to address this worldwide cause and has set his goals very high. We’re proud to team up with Challenge21 and lend a hand in the fight for clean water. We encourage others to do the same by educating themselves about the global water crisis, sharing that knowledge and offering financial support.”

Challenge21 co-founder and renowned climber, Jake Norton, is aiming to be the first climber to complete the Triple Seven Summits – the three highest peaks on each continent – to help combat the world’s most pressing development needs: water and sanitation. His goal is to raise $2.1 million for the Denver-based non-profit Water for People and engage and impassion 2.1 million people in the global water and sanitation crisis. Having already climbed six of the Challenge21 peaks — Mount Kilimanjaro, Mount Everest, Cerro Aconcagua, Mount McKinley, Mount Stanley and Vinson Massif — Jake is preparing for his next endeavor this February: El Pico de Orizaba in Mexico, the third highest peak in North America.

“Climbing the world’s great mountains has a huge amount of embedded drama and visibility… but, at the end of the day, usually the only people really benefitting from a given climb are the climbers themselves. As both a professional climber and a husband and father, I knew I wanted to keep climbing, but also ensure it meant something, and had an impact far beyond myself. In short, I wanted to make sure I have a really good reason for spending months of my life away from my family, in faraway places, putting myself at risk… Challenge21 is the direct result of this desire,” said Jake Norton, mountaineer and Challenge21 co-founder. “Each climb includes a fundraising target, and an opportunity for people to donate funds directly to Water For People via Challenge21. Partners like Live Worldly are enabling people to get involved through their purchases. The protection cords and other products from Live Worldly are not only a powerful symbol of the climbs of Challenge21, but also directly support our work and our goals with Water For People.”

Jake and his team will acclimate first on La Malinche, climbing some 4,100 feet to the summit, before heading off to Orizaba to climb another 4,400 feet, for a total of roughly 8,500 feet of climbing over four days. By raising money and awareness, every step along the way brings us one step closer to addressing the world’s problem of clean water and adequate sanitation. Over the month of February Live Worldly will be giving away featured products – Love in India Bracelet, Live Tibetan Protection Cord, Live Tibetan Prayer Bead Necklace, Live Tibetan Silk Khata, and the grand prize is an assortment of Live Tibetan products in a brand new Live Venezuelan leather bag (a $300 value).

Live Worldly is urging people to donate money to help the team reach their campaign goal of $8,500. Each dollar donated is good for one entry throughout the giveaways ($10 = 10 entries) and represents one foot of the climb to clean water. In addition, Live Worldly is selling featured products — Love in India Bracelet, Live Tibetan Protection Cord, Live Tibetan Prayer Bead Necklace and Live Tibetan Silk Khata — and donating a portion of the proceeds to Water for People via Challenge21.

“Unsafe water and sheer lack of sanitation in the developing world kills one child under the age of five every 30 seconds. As a mother of two children under the age of five, I imagine myself as one the mothers of the children who make up this staggering statistic and I feel more compelled than ever to break this extreme cycle of poverty that vastly differs from what we experience in the western world,” said Wende Valentine, major gifts officer of Water For People and Challenge21 co-founder. “Due to lack of infrastructure and poor programming over decades, basic human needs are simply not being met. Everyone can be a part of this massive global effort by becoming aware of these geographic disparities and by contributing towards lasting solutions through Water For People. Together we have a chance to make a measurable difference that can ultimately transform entire communities around the world and allow us to truly “live worldly”!

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